Email marketing is one of today's more efficient and accessible ways of advertising. In terms of global reach, it remains the most cost-effective marketing strategy at your disposal. Some companies have phased out their more traditional marketing approaches such as Yellow pages, billboards, and cold calls in order to experience an ‘instant gratification' effect from their marketing efforts. Even the smallest of businesses have turned to email marketing to help boost sales and revenue.
Email Marketing is Not Spam!
First off, when I refer to email marketing, I am not referring to spam. A proper email-marketing campaign is targeted to people who want to hear about your products or services; typically, customers, prospective customers, or members, if you work in an association. Email marketing is part of a marketing and communications function and should only be executed if you have the permission of your contacts of subscribers.
If you do not have a properly developed list of contacts of people who have agreed to hear from you, and you go down the route of blasting out unsolicited emails, well, you've effectively let the world know that you don't want any friends. If however you want to learn more about the right way to execute email marketing campaigns, then read on.
Getting Started
A good starting point is to get hold of an email software application that has the capability to distribute mass emails to a specified contact list, store demographic data, and track results of your campaigns. I'm partial to InSite Messages because it does everything you'd expect an email campaign system to do plus, it generates instant reports on pertinent information such as send rates or link-through rates and ties all your campaign data back into contact information and message history.
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